Journal

Notes from the studio.

Opinions, arguments and the occasional confession about the craft of gathering people. Shorter than a whitepaper, more useful than a brochure.

How the Magic Book Club began (and why it kept me up at night)

It started with a handful of readers and one nagging question: what if reading didn't have to be a solitary thing?

We design family events around one uncomfortable truth: kids don't remember the venue. They remember whether you were really there.

How a trainer from a small Tamil Nadu town ended up holding rooms across India and, increasingly, the world.

The problem is almost never production value. It's that nobody decided what the room was supposed to feel like.

A camera pointed at a stage is not a hybrid event. Here's what remote attendees actually need.

Most workshops feel great and change nothing. The difference is what you leave behind.