Learning·4 min·November 2023

There's a particular high at the end of a good workshop. Everyone's energised, the feedback forms glow, and by Wednesday nothing has changed.
Behaviour change doesn't happen in the room. It happens in the awkward moment three days later when someone has to do the new thing for the first time. So we design for that moment, not the applause.
Trained internal champions, a single behaviour to practise, a manager who knows what to reinforce. Unglamorous, and the only thing that works.
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