The studio
A studio that grew up in a training room.
Asquared isn't an events agency that added training, or a training firm that added events. It's both from the start, because we've never believed the two should be separate.
Founder & lead facilitator
Archana Chandrasekar
It started with an accident. A customer-support executive in Chennai was asked to train a batch of new hires, and discovered she was far better at the front of the room than behind a desk.
Since 2013 she has trained more than 15,000 people across MNCs, colleges and institutes, and designed 20-plus programmes on the soft skills careers actually turn on. Internationally trained, PoSH-certified, and completely convinced that people learn most when they’re enjoying themselves.
“Education and entertainment were never meant to be separate rooms.”
(The road here)
Twelve years, told in six moments.
The accidental trainer
A customer-support executive in Chennai is asked to train a batch of new hires. Something clicks. Archana never goes back to the desk.
A curriculum of her own
Twenty-plus soft-skills programmes take shape, communication, presence, campus-to-corporate, refined across colleges and MNCs.
Certified & in demand
Internationally trained as a facilitator and certified as a PoSH trainer, now working across states and, increasingly, across borders.
Education meets entertainment
Asquared is born from a simple conviction, that learning and joy belong in the same room. Training grows into events.
The Magic Book Club
A reading community begins around one table and grows into 50+ readers and authors, on-ground and online.
Studio, stage & screen
Events, training, a podcast and a 7,000-strong YouTube community, working from Tamil Nadu for audiences across India and the world.
(What we hold to)
Four things we won't compromise on.
Education + Entertainment
Our founding belief: people learn most when they're enjoying themselves. We refuse to choose between the two.
Substance over spectacle
Anyone can spend money on lights. We're interested in what the event is for, and whether it worked.
Local roots, global standard
From Madurai to Colombo to London, with production values that hold up anywhere.
Presence over performance
The best moments are the ones people are fully in, phones down, guards down. We design for those.
(Recognition & credentials)
Earned in rooms, not on paper.
Featured Speaker, Future Next 2026
Creya · Chennai
Certified PoSH Trainer
Prevention of Sexual Harassment
Accredited to deliver PoSH awareness and committee training across organisations.
Internationally trained facilitator
Soft-skills & behavioural training
Formal facilitation training carried into 20+ in-house programmes.
15,000+ professionals & students trained
MNCs, colleges & institutes
A decade of behavioural and soft-skills training across India and abroad.
7,000+ YouTube community
Asquared on YouTube
A growing audience for learning that doesn't feel like a lecture.
Founder, The Magic Book Club
50+ readers & authors
A reading community built, hosted and grown from the ground up.
15,000+
people trained since 2013
7K+
strong YouTube community
50+
Magic Book Club readers & authors
3 countries
6+ states, on-ground & online